Isn't there supposed to be a calm before the storm?
Isn't there supposed to be this amazing lull of peace and tranquility before the roof gets blown off the building? Perhaps that's not how it works in real life.
In real life we are 12 days out from unveiling the first training program from Iron Will Lifestyle: #ChasingIronWill. It has been a dear-diary-journey every step of the way. For Brian and I we have been truly humbled by the amount of people God has brought into our lives during this developmental process. From affiliates to brand ambassadors our Iron Tribe is full of inspiring stories that keep us grinding to give you the best possible product we can.
In 2 days the true mayhem begins. We are launching our first of 3 photo shoots and filming sessions in the next week. The Iron Tribe, which has been almost entirely virtual up to this point, is connecting in-person for the first time. Epic is our prediction.
If the tried and true business development books I've read have taught me anything: Don't launch your brand until everything is locked and loaded. Uhhhh, we basically did the opposite of this prudent advice.
Brian and I took our idea, our mission directly to the people and it's been an unbelievable response. Iron Will is truly an inclusive community where we are able to not just encourage but give our tribe tools to dominate their goals! Our goals became laser focused as we listened to what our community.
We know that our message is important enough that we simply couldn't wait to unveil it in October ... hence why you have been wondering / confused / excited to learn more about what the heck the Iron Will Lifestyle Brand is.
Your wait is almost over. We are so grateful to you who have followed our journey and given us support and encouragement when the hours invested felt like a bottomless pit.
In 2 weeks time you will see the completed promos for our first training program #ChasingIronWill. This dynamic 6 week training program features science based 4x a week strength training workouts, nutrition coaching, journaling and goal setting components, and a chance to win $1,000 for sweating it out in the gym!
Until the release, we invite you to be part of the behind-the-scenes journey! Come on site for the photo shoots, be part of our storyboard creation, and be present during our brand ambassador meet-ups! How you
We are live streaming all of our behind-the-scenes on our Periscope account @IronWillLIfe. We are talking all access as this brand grows from an idea to our training release!
Periscope is a free app for your smart phone. Once you follow us you can be part of the action. We will be giving away custom Iron Will gear for a few lucky viewers as well! The videos are only available for 24hrs after we film so be sure to check them out early and often!
#ChasingIronWill is the first step in equipping others in all stages of their fitness journey to progress towards their goals. Our intention is to empower others through fitness and community.
The year ahead promises to be full of exciting adventures for us and our Tribe. We invite you to be part of this journey and community. Get involved with our online community on Instagram @IronWillLifestyle and on Facebook.
Catch us on Periscope for daily Scopes!
Thank you to our family, old friends and new! You have been instrumental in helping this brand navigate the past few months. Iron sharpens Iron. Our iron tribe has sharpened us to create a special brand that will continue to help others. We invite you to be part of our journey.